In order to facilitate a sustainable development, innovation, management and valorization of creativity, art is often perceived from companies like a tool of growth and a value for communication. The graduating course Arte & Impresa, held by Mrs Valeria Cantoni at the Cattolica University of Milan, aims to give the students practical and theoretical instruments in order to comprehend the cultural and communication dynamics of enterprises and the potential of the arts in the development of the company in terms of communication and of growth of the human resources working inside.

With this task Lotte Darso has been invited to the University, she is Associate Professor in Innovation and Research Manager at The Creative Alliance Consortium inside the Learning Lan in Denmark. She has proposed a very in depth thought on how the companies, giving more attention to notions of the economy of knowledge, use instruments such as innovation and creativity to grow and develop.
The question asked was on what formula could be convenient for innovation and on how could the process of transformation be described.

Lotte Darso proposed a formula to solve this quest, a model “the innovation diamond”, it has 4 basic parameters: knowledge-ignorance, relation-concepts that relating with one another create the ideal balance for the success of the innovating process.