The Art for Business Forum has been created as a place of study, research and confrontation.

Its primary objective is to bring together the entrepreneurship and management fields so as to monitor and understand the Italian scene on the basis of an art and business relationship.

In other words, the aim is to facilitate the communication among different businesses about the growing knowledge of the ruling class on the subject of cultural heritage, creativity and innovation.

The Art for Business Forum focuses its attention on the business community and its members.

These two days are a unique opportunity to debate and talk about topics that are nowadays rarely properly analysed in an organic manner but that have in no doubt great value on the organisation front.

What happens if we try and look at the business world from a different perspective?

In order to answer this question, the Art for Business Forum, will help gather well-known professionals from different categories for two days in Milan to try and find out what advantages looking at a business from a cultural point of view can give.

The Art for Business forum is a preview of a multi-year study and confrontation project that can develop with the collaboration of businesses who look out at creativity and innovation. These are assets whose value is increasingly recognised as important in a changing and intangible economy.

A certificate will be given to participants for the attendance to the first Art for Business Forum and they will be placed on the Forum's network.

Attending the Art for Business Forum will offer to the managers:

• a confrontation with real entrepreneurship issues on the terms of creativity, cultural investments and knowledge;
• a rare occasion to experiment new professional development possibilities through non conventional methods;
• the opportunity to become part of a research group who aims at a valuing art in order to develop a business and its human capital. Therefore it aims at the development of the country;
• the chance to meet excellent speakers that are able to promote personal and professional growth