48 hours of conversations, round tables , workshops and art evenings in order to discover art’s potential for company development and its value.
A unique confrontation between international personalities of art, culture and business, to reflect, communicate, produce value.

Among the participants:
Maxwell L. Anderson, Giovanni Barbara, Carlo Borea, Pier Luigi Celli , Paolo Fabbri, Debora Hirsch, Friedhelm Hütte, Andrea Illy, Maria Paoletti, Cesare Pietroiusti, Michelangelo Pistoletto, Severino Salvemini, Bernardino Sassoli, Catterina Seia, Vittorio Sgarbi, John Thackara, Guido Venturini.